![]() ![]() Not surprisingly, consumers are now savvier and more demanding about how we buy online, at the same time that regulatory bodies are fast catching up on digital consumer rights and protections. ![]() It should be as easy to cancel online as it is to sign up online SaaS 3.0 companies like Hopin and ClickFunnels (and Chargebee Retention) are offering progressive, usage-based pricing models, to complement traditional per-user or pure feature-based pricing models.Health & supplements subscriptions like Nutrafol, Lumin Skin, and Vital Proteins have filled the pandemic gaps as buyers opt for the convenience, safety, and savings offered online over donning the mask at the local mall.News and media establishments like the Wall Street Journal Online, New York Times, and USA Today Networks are facing up-and-comer niche leaders like Business of Fashion or The Daily Wire.Streaming services like Netflix, FuboTV, and AppleTV are now being flanked by mainstream entrants like Peacock, Disney, and Discovery+, as well as differentiated startups like BallerTV (high school sports streaming) and Yoga International (home wellness).Traditional retailers like BBQ company Traeger are now launching boxes, like Wagyu beef brisket, to compete with online leaders such as CrowdCow and ButcherBox.These mega-trends are affecting almost every consumer and B2B vertical: In fact, Gartner predicts that by 2023, 75% of D2C brands will offer subscription services, but only 20% will succeed in increasing customer retention. The explosion of digital subscriptions, particularly since 2020, has been fueled both by consumer demand to buy and work online throughout the pandemic, as well as by the shifting focus of brick-and-mortar retailers who now see that winning online is no longer a gimmick, but a core competency. ![]() Higher volume subscribers (typically with >500 cancels/month) aiming to optimize retention with multivariate offer/page testing and audience targeting, are better suited to request a demo of our Performance or Enterprise plans. The Essentials Plan is designed for startups and low-volume subscription companies (up to 500 cancels/month) to delight customers with a personalized cancel experience, while A/B testing save offers, loss aversion, and capturing actionable churn intelligence to retain and improve. Browse Chargebee’s knowledge base (including the Getting Started Guide) to discover best practices for launching and optimizing online cancel experience and retention flows.Explore our new, slimmed-down Essentials product and ‘ getting started‘ experience. ![]()
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